{"id":5112,"date":"2026-08-19T18:59:30","date_gmt":"2026-08-19T18:59:30","guid":{"rendered":"https:\/\/www.lateststories.info\/?p=3137"},"modified":"2026-08-19T18:59:30","modified_gmt":"2026-08-19T18:59:30","slug":"when-a-marketing-stunt-meets-the-internets-sense-of-humor","status":"publish","type":"post","link":"https:\/\/www.justbytime.info\/?p=5112","title":{"rendered":"When a marketing stunt meets the internet\u2019s sense of humor."},"content":{"rendered":"<p>In 2016, a gas station in Russia announced a promotion offering a free full tank of fuel to anyone who showed up wearing a bikini.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/encrypted-tbn2.gstatic.com\/images?q=tbn:ANd9GcTn1GNXD9o97gPlNmqKXsnqQTMbK-nVGN49j3JfuqCdf7LDw1uC\" alt=\"FREE GAS FOR BIKINIS. THEN THE MEN SHOWED UP. A Russian gas station promotion offering free fuel to customers wearing bikinis went viral after men also arrived in two-piece swimwear to qualify.\" width=\"459\" height=\"613\" \/><\/p>\n<p>The idea was meant to attract female customers and create buzz.<\/p>\n<p>A Russian gas station expected a simple summer promotion when it offered free fuel to customers wearing bikinis. What happened next was completely unexpected.<\/p>\n<p>Instead of only attracting women, large numbers of men showed up wearing bikinis, swimsuits, skirts, and improvised outfits just to qualify for the free gasoline. Some arrived for the savings, others for the laughs, but everyone ended up becoming part of one of the internet\u2019s most unforgettable marketing moments.<\/p>\n<p>Photos of customers confidently pumping gas in tiny bikinis quickly went viral around the world. Even better, employees reportedly honored the promotion as long as participants technically followed the dress code.<\/p>\n<p>What started as a local advertising stunt turned into a global lesson: never underestimate how far people will go for free fuel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2016, a gas station in Russia announced a promotion offering a free full tank of fuel to anyone who showed up wearing a bikini. The idea&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mdrssa_facebook_image":"","_mdrssa_unique_id":"3e2b0a94328bf707dde341535014595b","_mdrssa_normalized_url":":\/\/lateststories.info\/?p=3137"},"categories":[81],"tags":[],"class_list":["post-5112","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.justbytime.info\/index.php?rest_route=\/wp\/v2\/posts\/5112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justbytime.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justbytime.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justbytime.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5112"}],"version-history":[{"count":0,"href":"https:\/\/www.justbytime.info\/index.php?rest_route=\/wp\/v2\/posts\/5112\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.justbytime.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justbytime.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justbytime.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}